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TXGB for destinations

Boost, sustain and protect your local visitor economy.

TXGB helps destination organisations move from inspiration only marketing to connected, bookable visitor outcomes. TXGB is commercially neutral and booking system agnostic, so destinations can support their whole industry without forcing suppliers into one commercial model or technology stack.
Request Smart Destination Demo See destination packages

What is a TXGB Smart Destination?

A Smart destination generates inspiration and TXGB helps you own the conversion. Your organisation can use TXGB to activate destination websites and apps, digitise local supply, connect suppliers to distributors, build tactical microsites, support trade initiatives, enable economy-wide re-seller networks and collaborative commerce.

Supply

Real-time inventory

Content

Rich product data

Channels

Global, local, niche and alternative distribution

Local Reseller Network

Active collaboration amongst your local industry

Data

Behavioral insights

The problem TXGB solves for destinations

Marketing a destination to inspire is easy. Converting that interest into actual regional bookings is where most Destination Organisations, Local Visitor Economy Partnerships (LVEPs) and s struggle.

Fragmented Inventory

Suppliers use 100+ different booking systems, making a central portal impossible.

Lost Conversion

Users leave the destination site to book, resulting in massive drop-offs, booking funds going offshore and lost data.

Blind Marketing

Destination Organisations know who looks at pages, but not who actually visits the region.

Manual Workflows

Updating content and product status across platforms is labor-intensive.

Your destination, your digital assets, your commercial model

Activate digital assets

Use B2B and B2C destination websites, apps, APIs, widgets and custom booking pages to connect brand, content and conversion.

Insights to drive growth

Support multiple supplier pathways, including connected systems, free or low-cost booking options, on-request, content-only and smart referral models.

Own your data

Data and insights to drive growth that belongs to your destination, not a third-party platform.

Connect supply to the world

Aggregate supplier and destination content and make it available to distributors, trade channels, DMO-owned assets and connected APIs.

Commercial neutrality

Use a platform model that supports multiple booking systems and commercial models.

See who is visiting, what is working and where to invest next

Most destination marketing generates interest that's impossible to trace. Visitors click through to OTA listings or third-party pages, and the data disappears. TXGB gives destinations something different: first-party booking and engagement data that belongs to you.
For the first time, your destination can see, in one place, which campaigns converted, which suppliers are performing, and where visitor spend is flowing through your local economy.
  • Real-time Dashboards: Track supplier activity, campaign performance and visitor engagement in one place.
  • Attribution and ROI: Connect marketing spend to actual booking outcomes with attribution codes.
  • Data Ownership and Integration: Export insights or use APIs to flow data into your CRM or BI tools.
TXGB dashboard

How a TXGB Smart Destination is easily implemented

Ask about our destination packages Request website activation demo
1

Define the destination assets for activation

Define the destination assets for activation: website, campaign, trade, virtual concierge, data or a combination.

2

Identify Priorities

Identify priority suppliers, POIs, recommended experiences, itineraries and local partners.

3

Onboard Suppliers

Onboard suppliers through the most appropriate pathway for each business.

4

Create Digital Assets

Create branded booking pages, destination landing pages, widgets, QR links and campaign assets.

5

Launch Network

Launch DMO website activation, microsite, trade portal or local reseller network.

6

Track and Optimize

Track engagement, conversion, attribution and data exports through dashboards and the agreed reporting model.

Common questions

Destination FAQs

Does this replace our existing CMS?

No. TXGB can work alongside your existing destination website or CMS by powering bookable pathways, widgets, APIs and destination-specific booking pages.

How much does it cost operators?

Commercial models can vary by destination. TXGB is designed to support flexible destination packages and supplier pathways.

Is TXGB an OTA (Online Travel Agent)?

No. TXGB is a neutral B2B exchange connecting suppliers, destinations, distributors and booking systems.

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