Data and Insights
Use destination data to plan and see what’s working and what’s not
TXGB gives destinations the capability to build useful analytics and consumer data sets. Dashboards, attribution data and exports can help DMOs understand visitor engagement, supplier activity, campaign ROI and the economic model of tourism.
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Comprehensive Data Capabilities
DMOs need evidence of marketing ROI, supplier engagement and local economic impact, but often lack real-time performance data.
Real-time Dashboard Display
Monitor key industry metrics as they happen. Visualise visitor flow, booking surges and market shifts through a dynamic interface designed for DMO decision makers.
- Dynamic metric tracking
- Visual trend analysis
Export Power
Take your data anywhere. Export booking and consumer metrics into Excel or XML formats for deep internal auditing or offline presentation.
XLSX
XML
JSON
Information API
Directly pipe your TXGB data into existing CRM or BI tools. Our robust Information API supports complex integrations for enterprise-level automation.
Campaign Attribution
Close the loop on marketing spend. Use unique attribution codes to track exactly which campaigns triggered bookings and visitor growth.
Secure Governance
Enterprise-grade privacy. We ensure all data access adheres to strict privacy, consent and governance rules to protect industry participants.